Brandeis University, BA
MIT Sloan School of Management, MBA
Area of Expertise
A little more in-depth
What I like most about being a Stratus MBA Admissions Counselor:
Helping each of my clients tell an authentic story about how they got to where they are and where they want to go. Authenticity breeds success, not just in the application process, but in life.
One piece of advice I would share with someone who is applying to business school:
Applicants should understand and be able to articulate what their unique story is. They should think about what only they can share with the admissions committee; a story that no one else can tell.
Highlight or greatest accomplishment while working with Stratus:
One client with whom I worked came to the admissions process with a number of weaknesses in his application; he had a very low GPA, middling GMAT scores, and overall a mediocre academic history. But by being completely upfront about what his weaknesses were and by articulating a strategy for dealing with them, he found success. He was accepted to five of the seven schools to which he applied and will soon begin his MBA at an Ivy League school.
3 Thoughts on Starting a Business:
- Grit beats smarts every time.There is no perfect; good today (even mediocre today) is better than perfect tomorrow.
- The only thing you have to know in business is customer acquisition cost (CAC) versus life-time value (LTV) of the customer.
- When LTV is greater, you have a money machine; when CAC is greater, go do something else.