How To Get Into UNC’s

Kenan-Flagler Business School

Kenan-Flager Program Overview

The UNC Kenan-Flagler brand emphasizes the “&” to show a duality of excellence. “The Bottom Line & The Greater Good,” “IQ & EQ,” and “Tradition & Innovation.”

Kenan-Flagler has a long tradition as a premier center for business education, yet it continues to innovate. The school stands out for its centers of excellence including the Frank H Kenan Institute for Private Enterprise, the Luther H. Hodges Center for Leadership, and the Global Business Center.

The Full-Time MBA program remains very close knit with a class size of just under 300 and the opportunity to develop deep relationships with students, faculty, and staff. Because everyone’s involvement matters in such a small program, Kenan-Flagler wants to see that you have had impact in your previous professional and community roles. Kenan-Flagler also wants to know that you have researched their program and have clear reasons why you want to study business in Chapel Hill. Community and “fit” are very important because students work very closely in study groups especially in their first year. Demonstrating that you work well with others and that you have an engaging, accomplished yet humble style will also serve you well.

Kenan-Flagler has also implemented a new Global Education Initiative that provides students the opportunity to develop deeper understanding of cross-cultural issues and global business practices to add to their ability to effectively conduct business worldwide. This global enrichment is delivered to students through both regular classroom experiences and culture-savvy-workshops.

UNC Kenan-Flagler’s core values include Excellence, Leadership, Teamwork, Integrity, and Community. You can set yourself apart by providing examples of how you have lived these core values in your professional, personal, and community life.


 Important Insights about Kenan-Flagler


The first semester is front-loaded to provide the core business skills to become broadly literate in the field. Students are assigned to one of eight legacy sections and take all their core classes with the same study group, which builds strong team skills.



UNC Kenan-Flagler students have a proud tradition of excellence in case competitions. In January 2017, Kenan-Flagler’s team won the Deloitte National Case Competition; besting teams from Booth, Tuck, Columbia, Kellogg, and Sloan.

There is also a strong culture to support experiential learning that includes strong clubs, centers, speakers’ series and conferences. You can find students working under the guidance of Chip Snively in the Capital Markets Lab managing investment portfolios.

Culinary and cultural enthusiast can learn about food from around the world at International Food Fest.

The Dean’s Speakers Series provides opportunities to get advice from industry leaders such as Jason Kilar, Founder of Hulu.

Outside of the classroom, combined first and second year legacy sections participate in activities such as kickball and volunteer events to pursue the coveted Legacy Cup. And, of course, come basketball season you will find MBAs cheering on the Tar Heels at Pantana Bob’s.

Sample Counselors with Kenan-Flagler Experience


Harvard MBA
Texas A&M BA

More About Cartha


Kellogg MBA

More About Donna


Columbia MBA
Harvard College BA

More about Samantha

 Important Facts about Kenan-Flagler


Early Action
Submission Deadline – Oct. 16, 2017
Decision Notification – Dec. 11, 2017

Round 1
Submission Deadline – Dec. 4, 2017
Decision Notification – Jan. 29, 2018

Round 2
Submission Deadline – Jan. 15, 2018
Decision Notification – Mar. 12, 2018

Round 3
Submission Deadline – Mar. 12, 2018
Decision Notification – Apr. 23, 2018

Class Profile

Class Size: 299

Average Age: 28

Average Work Experience: 5 years

Women: 30%

Underrepresented Minority: 12%

International Citizenship: 28%

Median GMAT: 710

Average GPA: 3.4

Career Placement

By Industry

  • Consulting – 17%
  • Consumer Packaged Goods – 6%
  • Energy – 2%
  • Financial Services – 25%
  • Healthcare – 9%
  • Manufacturing – 7%
  • Real Estate – 8%
  • Retail – 3%
  • Technology – 18%
  • Other – 5%

By Geography

  • Outside the US – 2%
  • Northeast – 15%
  • Mid-Atlantic – 9.5%
  • South – 40%
  • Midwest – 9.5%
  • Southwest – 8%
  • West – 16%

Kenan-Flagler Resources

Admissions Tips & Advice for Getting Accepted

Essay Questions

Essay One (Required)

Please describe your short and long term goals post-MBA. Explain how your professional experience has shaped these goals, why this career option appeals to you, and how you arrived at the decision that now is the time and the MBA is the appropriate degree. Additionally, please briefly address a backup plan should your short-term goal not come to fruition for any reason. (500 words maximum)

Essay Two (Optional)

What personal qualities or life experiences distinguish you from other applicants? How do these qualities or experiences equip you to contribute to UNC Kenan-Flagler? (300 words maximum)

Essay Three (Optional)

If your standardized test scores are low, or if you have not had coursework in core business subjects (calculus, microeconomics, statistics, financial accounting), please tell us how you plan to prepare yourself for the quantitative rigor of the MBA curriculum. (300 words maximum)

Essay Four (Optional)

Is there any other information you would like to share that is not presented elsewhere in the application? (300 words maximum)

Articles from the Experts

UNC Kenan-Flagler: 2 Essays, 6 Things to Keep in Mind

UNC Kenan-Flagler is guided by a set of core values, which includes Excellence, Leadership, Integrity, Community and Teamwork. As you approach Kenan-Flagler’s essays, provide examples of how you live these values.

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March Madness

March Madness is underway! While it is universally understood that basketball is the meaning of this, for many involved with MBA programs, there is a lot of madness in March!

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How to Approach the UNC Kenan-Flagler MBA Essays

While there is much innovation in the Kenan-Flagler MBA program, the essay prompts have remained fairly constant and very approachable. They are straightforward and to the point – your answers should be too.

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Meet the Gatekeeper at UNC Kenan-Flagler

The ancient Greek exhortation “know thyself” predates business schools by a couple thousand years, but MBA program applicants would do well to take it as timeless advice. Because if you’re striving to get into a highly selective business school, the committee responsible for deciding whether or not to admit you will want to know all about you.

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  Talk with an admissions specialist right away: (212) 307-1788