Goizueta MBA: It’s the Real Thing

(Updated for 2019-2020)

Emory’s Goizueta Business School is named after Roberto Goizueta, the former CEO of the little local company, Coca Cola. Goizueta’s values of curiosity, intellectual courage and integrity are part of the Emory Goizueta ethos.  There is also a strong emphasis on leadership, entrepreneurial spirit, teamwork, global awareness and social responsibility at Goizueta, so these should all be considered in essay responses as appropriate.

  1. Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300-word limit)

Trace a path. Emory is looking for bread crumbs… connect what you have done in the past to what you want to do post-MBA. This should be part of a coherent narrative that is realistic given your experience. With just 300 words, this is a straightforward essay. Clearly state what type of position you seek immediately following your MBA; be specific and list a potential position title and one or two target company/firms.

  1. The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise. Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300-word limit)

Show you did stuff. Demonstrate to the admissions committee that you have driven results to accomplish objectives. More important than whether these results occurred, is that you demonstrate self-awareness as a leader and the ability to motivate teams. Think about those values of curiosity, intellectual courage and integrity as you describe your leadership experience.  Goizueta showed emphasis on global reach and social responsibility, so selecting an example that aligns with one or both of these may be impactful.

  1. Video Essay – Please select ONE of the following topics to share with us using the video essay feature. Your comments should last no more than 60 seconds and you have the option to re-record until you are satisfied, before submitting. 
  • Of Goizueta Business School’s core values (Courage, Integrity, Accountability, Rigor, Diversity, Team, Community), which one resonates the most with you and why?
  • What is the best advice you have received and how have you used it in your life or career?
  • Outside of family and work, what is something that you are passionate about and why?

Play to your passion. Like many MBA programs, Goizueta now requires a video essay, to get a closer look of who you are besides what they read on paper.  After brainstorming potential responses to each of these prompts, try and pick one that covers an aspect about you not already covered in your other essays, preferably something you are truly passionate about.  The admissions committee wants to know what makes you tick and how that will allow you to positively contribute to the school.  Be sincere, honest, specific and make connections to your impact to the Goizueta community.  And have fun with it!

 

 

  1. Optional Essay – Should you feel there is an important part of your story missing from your application (e.g., unexplained gaps in work experience, choice of recommenders, academic probation issues), please use this section to provide a brief explanation. We ask that you limit your response to 100 words; responses in bullet point format are preferred

Similar to other MBA applications, the purpose of this optional essay is for any explanations or extenuating circumstances that may have had a significant impact on your application.  You should only use this essay if you believe the information provided warrants the extra time the admissions committee would need to review.

 

 

How to Get Into article

Goizueta business school

 

PROGRAM OVERVIEW

Emory’s Goizueta Business School, located in the beautiful and historic Druid Hills section of Atlanta, is just a few miles from the world headquarters of the Coca Cola Company.  Emory named its business school after Roberto Goizueta, the former chairman and CEO of The Coca Cola Company in 1994.  Goizueta’s values of curiosity, intellectual courage and integrity are part of the Emory Goizueta ethos as well.  2019 is a special year as Emory University’s Goizueta Business School celebrates its 100th anniversary.

Goizueta’s Full-Time MBA Pillars are Uniquely Goizueta, Go Beyond Academics and Lifetime Career Confidence.  The program remains unique with its small class size (~180), 5:1 student-to-faculty ratio and Atlanta’s many offerings such as arts, culture, sports and access to global corporations such as Home Depot, Coca-Cola, Delta and SunTrust.  The program goes beyond the traditional classroom experience with client-focused projects, hands-on leadership training and immersive global exposure.  Students benefit from a personal career coach, starting Day 1, as well as connections with alumni with a focus on career readiness.

By nature of the small class size and emphasis on teamwork, “fit” is very important because students work very closely in study groups, extracurricular academic events and global experiences.  Demonstrating that you work well with others and that you have an engaging, accomplished yet humble style will also serve you well.

Goizueta has several specific programs focused on building business leaders, including the Goizueta Advanced Leadership Academy, The Delta Air Lines Leadership Coaching Fellows program and Emory Marketing Analytics Center that provides students the opportunity to develop leadership skills with innovative approaches.  Goizueta IMPACT is the school’s signature experiential learning program designed to build the bridge from theory to practice with actual client projects.

 

 

CURRICULUM

The first semester is front-loaded to provide the core business skills to become broadly literate in the field, also requiring one Global Elective and one IMPACT experiential learning elective in the first year.  However, Emory’s Goizueta Business School allows for a unique learning experience with 90 electives and 20 concentrations to choose from for the remainder of the two years – resulting in a customized MBA program that can play to your interests and areas of expertise.

 

EXTRA CURRICULARS

Goizueta students are afforded numerous opportunities to go beyond the classroom to enhance their experience and have some fun.  In addition to numerous academic and professional groups covering a spectrum of career interests, there are also cultural groups, recreational sports teams, case competitions and mentor programs with alumni.

 

Students get together to enjoy southern traditions like crawfish boils, Braves baseball games and listening to live music at local bars.

STATISTICS

 

CLASS PROFILE

Class Size: 181

Average Age: 28

Average Work Experience: 6 years

Women: 31%

International Citizenship: 35%

Underrepresented Minorities: 13%

GMAT (80%): 640-740

Average GPA: 3.3

 

CAREER PLACEMENT

  • Consulting – 38%
  • Financial Services – 19%
  • Technology – 16%
  • Consumer Products – 8%
  • Transportation – 5%
  • Healthcare – 4%
  • Communication – 2%
  • Other – 8%

employment by location

  • INSIDE THE US – 96%
    • Mid Atlantic – 5%
    • Midwest – 9%
    • Northeast – 15%
    • South – 59%
    • Southwest – 5%
    • West – 7%
  • OUTSIDE THE US – 4%

 

 

 

Internal School Specific Essay Guidance 2019-2020

 

Emory’s Goizueta Business School, located in the Druid Hills section of Atlanta, is just a few

miles from the world headquarters of The Coca Cola Company. Emory named its business

school after Roberto Goizueta, the former Chairman and CEO of The Coca Cola Company in

  1. Goizueta’s values of curiosity, intellectual courage and integrity are part of the Emory

Goizueta ethos as well so have your client keep these in mind as they approach Emory’s

Essays.  There is a strong emphasis on leadership, entrepreneurial spirit, teamwork, global awareness and social responsibility at Goizueta, so these should also be embedded in responses as allows.

 

Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300-word limit)

With just 300 words, this is a pretty straightforward essay where your client wants to make sure that they clearly state what type of position they seek immediately following their MBA. It helps to be specific and list a potential target position and firm. In this question, Emory is looking for bread crumbs… they want to see the trail that connects what your client has done in the past to what your client wants to do post MBA and ideally this is part of a coherent narrative that sounds realistic to their situation.  This essay lends itself to the Goals essay format in Module 3. Your client may have a sentence or two to explain their motivation, but with 300 words they will want to move pretty quickly to stating the goal and then using the remaining space to connect the dots of how their past work contributes to their post MBA goals. A flipped version could work also- where they list what they have done in past and why that interests them and then move to stating how this ties into their short term goal post MBA.

 

The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-

Cola Company, who led the organization for 16 years, extending its global reach, quadrupling

consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr.

Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise. Provide an

example of your leadership – professional or personal – and explain what you learned about yourself

through the experience. (300-word limit)

This is your opportunity to show Goizueta that your client has driven results to accomplish objectives.

More important than whether these results occurred in a professional or personal setting, is that they

demonstrate self-awareness as a leader and the ability to motivate teams. Have your client think about

those values of curiosity, intellectual courage and integrity as they describe their leadership experience.

The STAR format- example 1 from Module 3- is the format to use here. Make sure your client leaves

enough room to reflect on what they have learned from this experience.

 

Video Essay – Please select ONE of the following topics to share with us using the video essay feature.  Your comments should last no more than 60 seconds and you have the option to re-record until you are satisfied, before submitting. 

  • Of Goizueta Business School’s core values (Courage, Integrity, Accountability, Rigor, Diversity, Team, Community), which one resonates the most with you and why?
  • What is the best advice you have received and how have you used it in your life or career?
  • Outside of family and work, what is something that you are passionate about and why?

 

As many MBA programs are now requiring, Goizueta added a video essay this year, to get a closer look of who the applicant is besides what they read on paper.  Encourage your client to brainstorm potential responses to each of these prompts, and to try and pick one that covers an aspect not already covered in your other essays, preferably something your client is truly passionate about.  The admissions committee wants to know what makes the applicant tick and how that will allow him/her to positively contribute to the school.  Suggest your client be sincere, honest, specific and make connections to his/her impact to the Goizueta community.  And have fun with it!

 

Optional Essay: If you have additional information or feel there are extenuating circumstances

which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in

work experience, choice of recommenders, academic performance issues or areas of weakness in

application). Please limit your response to 250 words.

 

Generally speaking, unless they have one of the special situations Emory mentions here, they

will not be expected to complete this essay. If they do write this one, make sure it is addressing

what Emory has asked and not trying to sneak in more details to elaborate on one of the prior

essay questions.

 

Reapplicants to Goizueta Business School are required to answer only the following questions:

 

  • Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300-word limit)
    • The approach to this essay is similar to the main essay question 1.
  • Explain how you have improved your candidacy for Goizueta Business School’s MBA Program since your last application. (250-word limit)
    • This question is also very straightforward. Make sure your client addresses how they are stronger candidate professionally, personally and academically since their last application.


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