At Stratus, we use a team-based approach when supporting our clients as they prepare their MBA applications. Going into the last month before Round 2 submission deadlines, I decided to have some of my talented colleagues share their insights on how you should approach various components of your business school applications.
But first, a few words about school selection. If you absolutely need to be in business school in September 2025, craft a list of schools that includes your dream school, stretch schools, target schools, and even one or two likely schools. It may be the case that a likely school is actually a part-time program at a stretch school. Don’t presume you will be accepted to a program simply because your stats are stronger than the program average. Make sure to do your research and demonstrate your fit with and interest in what each program offers. See “How to Find the Best Business Schools for You” for more guidance.
Post-MBA Goals
If you say your goal is to work in consulting for MBB (McKinsey, Bain, or Boston Consulting Group) but you give no background or context, it is hard to stand out. However, if you share that you have worked with strategy consultants in your current role as an internal retail strategy analyst and have been inspired by their data-driven recommendations, you give the reader some context. Business schools know that you may change your career goals, but they want to know what drives your goals and that you understand how the resources in their program can help you reach these goals. To learn more about setting goals, see “Six Tips for Writing a Standout Goals Essay for Your MBA Applications.”
Donna Bauman – Kellogg alum and former UNC Kenan-Flagler MBA admissions committee member
Business School Resume
When I was an alumni interviewer for Columbia Business School, I only had the candidate’s resume to review in advance of the meeting, and it was often hard to gauge what they were looking to get out of business school based on their resume alone. Consider including an indication of your post-grad career goals in the interests/leadership experience section of your resume so the interviewer sees your efforts to achieve the goal. For example: You want to pivot into tech, so you’ve taken classes through Codecademy or participated in a hackathon. Or you want to become an entrepreneur, so you set up a stand at your local farmers market to hawk a prototype of your product. This will help your interviewer understand how dedicated you are to your future professional goals.
Kelly Lundy – CBS alum and former Columbia Business School alumni interviewer
Working with Your MBA Recommenders
Letters of recommendation (LoRs) can feel like a wild card to applicants, since this is the one area of the application in which the content is in someone else’s hands. However, there are ways for you to provide support to your recommenders and potentially shape their content. Take the time to synthesize the relevant information across all of the recommendations you are requesting so your recommenders understand the process and are familiar with the questions they will answer. Share with them how you have differentiated yourself from your peers or stood out from others with similar roles. Regardless of the school, there is a good chance they will be asked about a time when they provided constructive feedback to you. Think back to examples that showcase your growth and consider sharing with them (1) the specifics of the feedback, (2) how you responded immediately to the feedback, (3) how you acted over time in response to the feedback, and (4) how you have developed your weakness into a competency or perhaps a strength in the long run. And remember, your recommenders are part of your team and want to see you succeed!
Sophie Hilaire – Wharton alum
Reaching Out to Current MBA Students
All MBA programs are excited to see you on campus for tours and class visits. While not required, an on-campus visit can be a great way to connect with current students and really feel the culture of a school. This is in addition to the great online resources available to help prospective MBAs connect with and learn more about these MBA programs. You should be thinking about this on two levels: connecting directly with schools (webinars, coffee chats, more official ways to connect—probably at least two or three) and connecting directly with students. To connect with students, try to find a common interest: Do you play soccer? Do you enjoy volunteering with youth? Are you interested in helping others with financial literacy? Find a club with a similar interest and start there! If you are reaching out via LinkedIn, make your note personal and take time to learn about who you are reaching out to. See “25 Questions to Ask Students and Alumni While Researching MBA Programs” and “The Value of MBA Student Ambassador Programs” for more tips.
Melisa Prevost – Berkeley Haas alum and former Berkeley Haas alumni interviewer
Short Answers
Don’t forget about the short-answer section of the applications. Remember that sometimes these answers are not all that short (looking at you, Stanford)! Short answers are not the main essays or the pure biographical information you have to complete. Don’t tackle these at the last minute because they often give you a valuable chance to highlight another part of your background or experience. Be sure not to completely overlap these answers with either your essay(s) or your resume.
Jennifer Jackson – HBS alum
Writing Process
Start with an outline! Before you spend a lot of energy writing, make sure you are answering the question and using your best stories. Think about the entire application. Are you covering your key themes (strengths) across the application? When it comes to writing, don’t worry about word count too much for the first draft (don’t write double, but don’t constrain yourself). When you feel it is in a good place but not yet polished, have a trusted advisor read it to make sure it sounds like and is showing the best version of you.
Melisa Prevost – Berkeley Haas alum and former Berkeley Haas alumni interviewer
MBA Essay Writing
Imagine for a moment that you are an admissions officer. You have more than 100 applications to review before an upcoming deadline, and you have just finished your double-shot espresso to provide the stamina to read and evaluate all of those essays. Now, think about how you can increase the odds of being one of the applicants who catches that reader’s attention.
Humans connect to others through stories and experiences. Open your essay with something interesting, personal, and unique that encourages the reader to want to know more. What specific challenges did you face? How did you overcome those challenges to move forward and achieve measurable impact? Satisfy your reader with a closing that ties your story together and helps the admissions team understand more about what truly drives you and helps connect your talents, ambition, and character to the values and culture of that specific MBA program.
Shari DeLuryea – Emory Goizueta alum
MBA Essay Review
While it’s imperative that your essay reflect your own personal voice and style, it’s equally important to get feedback from people in your life whom you know and trust to ensure that what you share is likely to resonate with audiences outside of yourself. Choose reviewers who have ideally applied to MBA programs or at least worked in business, so they can understand the transferable skills, as well as reviewers who can give your essays the “Does it make sense without knowing any jargon?” test. In addition, empower your reviewers to be honest with you. Sometimes, accomplishments that feel like a big emotional lift for us may not translate into the personal growth story we’re aiming for when read by others. Most importantly, your reviewers should help determine whether you actually answered the essay question. Sometimes candidates tell AMAZING stories that don’t directly answer the question—because they personally see the connection without realizing they may need to spell it out more clearly for the reader. An honest reviewer can help you identify your blind spots and take your essay to the next level.
Leila Moro – Stanford GSB alum
Following Up with MBA Recommenders
About two weeks before your deadlines, check on your schools’ portals to confirm that recommendations have been submitted. If they haven’t, send your recommenders a kind reminder. After you submit your applications, send your recommenders a note—handwritten if they are working in an office, or via email—thanking them for their time and effort on your behalf. If you think it is appropriate, sending a small gift card to a local restaurant or coffee shop is a nice touch. For more ideas, see “How to Thank Your MBA Recommenders.”
Lisa Cummings – Cornell Johnson alum and former MIT Sloan admissions committee member
Reapplying to Business School
In a recent “ding analysis,” I noted that the individual was a strong applicant but failed to put together a strong application. Keep in mind that every year, there are far more well-qualified applicants for top MBA programs than there are seats in their classes.
Here’s what Leila has to say about reapplying:
Given how competitive it is to get into the top business schools—and many candidates have their hearts set on just a few—it’s no surprise that reapplying to business school is quite common and even encouraged. Admissions departments do not see reapplicants in a negative light; however, they do expect an explanation of what has changed and what makes you a better candidate since the last time you applied. Did you identify your weaknesses? Did you work on them and grow as an applicant? Did you dig deeper in your personal essays and demonstrate more self-awareness and introspection? Have you taken on more leadership opportunities? Did you retake the GMAT or GRE and do better this time? As long as your application isn’t just a cut-and-paste of the prior year and shows personal growth and additional readiness for their MBA program, the admissions committee will be happy to consider you a second time—and your persistence will likely reinforce your interest in their program.
Leila Moro– Stanford GSB alum
MBA Interviews
During the interview, you need to be an expert about yourself and your history. This may sound obvious, but many miss the fact that you have to not only know the rote facts as listed on your resume, but you also have to be prepared to answer what your thought process was along the way—particularly as you switched from one job to another. The interviewers can see “what” you did on your resume, so you need to be prepared to explain the “why” as well as any lessons learned along the way. See “You Submitted Your MBA Application in Round 1 – Now What? Prepare For Interviews!” for guidance on sharpening your interview skills.
Joe Farr – Yale SOM alum and former SOM admissions interviewer
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