Every year, after business school decisions are released, we at Stratus get an influx of requests for a “ding analysis.” These applicants want to understand why they were rejected by their top-choice MBA programs. To gain acceptance to a highly ranked business school, you need to both be a strong applicant AND submit a strong application. Keep in mind that there are two steps in the MBA admissions process: evaluation and selection.
In the evaluation phase, the admissions committee is looking at the application with an eye for whether or not the candidate is admissible to their program. More specifically, will the applicant be able to handle the academic rigor, will they add value to the cohort and the broader community, and will the MBA program be able to help the candidate achieve their goals? In any given year, for virtually every MBA program, there are significantly more admissible applicants than there are seats in a class.
The first person to read your application will likely spend only 15 minutes making a decision. Therefore, your application components must capture their attention and make a strong case for your acceptance. This isn’t to suggest that you should present your resume with a unique design. In fact, a few years ago, a client told us that when he got feedback about his denial from a top-tier admissions committee, they told him: “We like interesting candidates, not interesting resumes.”
The selection process is a bit more nuanced. Once the admissions committee has identified those applicants who would be capable of succeeding in their MBA program, they need to determine the appropriate mix of those individuals to create the best class. In business school, much of your learning comes from those sitting in class with you or working with you to plan a conference or career trek. If you are surrounded by classmates whose perspectives and experiences are remarkably similar to your own, you will learn less than if the cohort is diverse. Another component of the selection process is evaluating potential yield—meaning the admissions committee wants to admit as few applicants as possible to fill the seats in the program. Although your stats may be well above the averages for a particular program, you could find yourself waitlisted or denied because the admissions committee figured you would pick another program over theirs.
Generally, doing a ding analysis isn’t quite as hard as you might think because there are some obvious spots in the application process where things might go wrong. Although it may be impossible to read the minds of an admissions committee, here are some things to consider.
The application process is competitive.
What the average applicant forgets—particularly as they get deeper into the application process and “fall in love” with their “perfect” school—is that it is really hard for anyone to get into a top MBA program. With acceptance rates of roughly 6%–20% at the most prestigious full-time MBA programs, your chances are just not that good from the start. And if any of your stats (GMAT, GRE, or GPA) fall below the program averages, your chances of being offered a seat are even smaller.
Check the numbers.
MBA programs publish all sorts of statistics about such things as the average GMAT, GRE, GPA, and years of work experience. How do your own numbers stack up? If you’re below average on any one thing, then your chances of acceptance are even lower than the published acceptance rates. If you’re below the 80% range, acceptance becomes nearly impossible. Interestingly, if your work experience is outside of the 80% range on either end, you need to offer a compelling reason for why NOW is the right time for you to get an MBA. See “Am I Too Old for an MBA? Reasons to Consider Alternative MBAs” and “Am I Too Young for an MBA?” for more guidance.
Maybe you told the wrong story.
I’ve lost track of how many times I’ve reviewed the previous application of a client who is reapplying, and I wondered how they came up with the story they told. Often, they told a story or presented goals that they thought the admissions committee wanted to read. The best story is one that presents your unique experiences and passions. In real terms, this means essays create a compelling narrative of what you want to do post-MBA, why you want to go to that business school, and how you came to this decision based on your experiences to date.
An outstanding essay for one MBA program is not a compelling read for another. Each program has its own strengths and mission and provides specific prompts for you to address. If you wrote one personal statement and tried to tweak it for each school, that’s likely where you went wrong. Take the time to understand what each program values and how your background and goals align. If you haven’t done this, you likely should have. See “How to Find the Best Business Schools for You” for more guidance.
Maybe your recommenders weren’t so complimentary.
Some of the biggest question marks in an MBA application pertain to the recommendations. On one hand, you never know what your recommender might have said. Maybe you even supplied some notes on what you would have liked them to have included, but do you really know for sure that’s what they wrote?
On the other hand, you might know exactly what the recommendation said… because you wrote it! Writing your own recommendation can get you in trouble for all sorts of reasons, not least of which is because the recommendation sounded just like your essays. At that point, the recommendations stop being credible and can negatively affect your candidacy. Some programs even run plagiarism software on recommendations to analyze how the writing compares to the applicant’s essays. Recently, the director of admissions at an ultra-competitive MBA program noted that they had rejected several candidates for plagiarism—even though the school had expected to be sending them acceptance letters.
When did you submit?
Although it’s not always the case, your best chance of acceptance is in Round 1 rather than Round 2 (and it’s certainly much better than Round 3). Did you apply in Round 1? If not, that may be at least a part of the reason you were rejected. Maybe the business school had already accepted someone with a background similar to yours in Round 1, which means they likely didn’t need you anymore. Alternatively, if you raced to submit in Round 1 but weren’t ready, that decision might have been your downfall.
Was it really your best effort?
In one ding analysis, I noticed that the candidate misspelled the state in which they were born on the first page of the application. Although this mistake in and of itself was unlikely to result in a fast pass to the ding pile, it likely put the reader on alert for similar sloppy errors. Making your “best effort” includes things like having others read your application and proofread your essays before submission. When you finished your application is a great indicator of how good it is. Was it a sprint to the finish or a leisurely stroll? An application submitted hours before the deadline is likely not as strong as one submitted days or even weeks before the deadline.
Maybe lightning didn’t strike.
No matter how good your application is, at competitive MBA programs, you need one more thing to be accepted: luck. We hate to admit it, but when the Harvard Business School admissions committee is evaluating some 10,000 applications for only about 1,000 spots, you need something to go your way—and sometimes it just doesn’t.
Although it’s human nature to want to understand a disappointing outcome, now is the time to start thinking about what your next steps should be. If business school is still in your future, then leverage what you learn from your ding analysis to ensure that you don’t make these same mistakes next time.
Wondering what went wrong for you? Reach out for a free consultation with Stratus to discuss your profile.