Rotman Application Essay Tips, 2024-2025
Rotman is all about “spike factor,” asking you to use 500 words to explain your “spike” and offering you the option to upload up to three of your “spikiest” pictures to support your claims. On campus, you can feel the excitement and positive momentum of this program firsthand. From the juxtaposition of old and new buildings woven seamlessly together to create the best of tradition and innovation, to the entrepreneurial opportunities provided by the Creative Destruction Lab and the transformative experiences offered through the Self-Development Lab, Rotman is a school steeped in spike factor!
This essay should be fun to answer, providing you with a creative way to show Rotman what makes you a unique and valuable addition to their community.
Rotman provides this introduction to consider for its essay prompt:
Our admitted students stand out by doing interesting things with their personal and professional lives — something we describe as the ‘spike factor’; what are the things that you have done in your life that demonstrate Passion/ Grit/ Resilience/ Innovation/ Drive/ Ambition and more? This can cross all or any aspects of life outside of work – hobbies, volunteerism, awards, entrepreneurial ventures, sports and the arts. We believe that exposure to a rich diversity of viewpoints makes for a superior learning experience, and pride ourselves on building a diverse class of exceptional individuals who will go on to make the School proud as professionals and alumni.
Written essay
Explain your spike factor (something unique about yourself) that you believe will contribute to the Rotman community and is aligned with Rotman values. (up to 500 words)
Optional – Please upload 1-3 of your ‘spikiest’ pictures to the supplemental items section of your application here. Note: Your photos must be uploaded as a single PDF.
When tackling this MBA essay prompt, the key is to showcase your signature “spike factor.” This is your opportunity to stand out by highlighting the extraordinary qualities, experiences, or passions that define you. To begin, ask yourself, What drives me? What experiences have shaped my personal and professional life? Have I demonstrated Passion, Grit, Resilience, Innovation, Drive, or Ambition in a way that others might not have? You might also think of this like “the Tokyo test”—something we have heard recruiters mention: Is this person interesting enough that I’d be happy sitting next to them on a flight to Tokyo?
Consider the moments when you went beyond the expected. Perhaps you led a significant project at work, overcame a personal challenge, or pursued a hobby or volunteer activity with remarkable dedication. Did you start an entrepreneurial venture, champion a cause, or master a skill that required consistent effort and resilience? What do these experiences say about you, and how have they shaped your outlook?
As you reflect, think about how these experiences align with Rotman’s values and how they will contribute to the diverse and dynamic Rotman community. You might ask yourself, How do my experiences reflect my ability to add value to group discussions and collaborative projects? In what ways can I bring a unique perspective to the classroom? How will my background enrich the learning environment for my peers? It might be helpful to use a CAR (Challenge/Action/Result) model as you provide support for the examples you share.
If you choose to include photos, ensure that they visually capture the essence of your story — whether it’s a snapshot of you leading a team, engaging in a passion project, or achieving a personal milestone. These images should complement your narrative, adding a dimension to your application.
Remember, this essay is not just about listing achievements but also about telling a compelling story that demonstrates why you are an exceptional candidate who will thrive at Rotman and contribute meaningfully to its community.
Video interview
Required video interview (2 questions) with a new timed written response component (10 minutes in length). Applicants will receive an email within 24 hours of applying with a link to the video component.
Keep in mind that Rotman’s holistic application includes a video interview portion and a written prompt that you must submit as part of your complete application. Kudos to Rotman for innovating in asking a question that is fun to answer!